What is “MyWine”?
MyWine is a website pioneered by Vineland Estates Winery through which a web community of involved and interested wine lovers are able to create a democratic wine from the vineyard to the finished bottled wine. At every possible stage of the grape and resulting wine’s development the web community is briefly educated on the issue of the day and asked to vote on the action that should be taken. Majority vote rules and the most popular voted action is physically taken in the MyWine vineyard block or wine cellar (as the seasons progress). Once completed (or even as it is being completed in real time) the web community will be able to see the results of the action and will then be invited to participate in the next issue of the day. This process of constant education and consultation will continue until the resultant wine finally rests in the bottle. It will truly be a wine created solely by the web community and as participants in the wine’s creation the web community will be the only ones to have the opportunity to taste and purchase the resultant wine. When served at your table or gathering you will truly be able to say with pride, this is “MyWine”.
Vineland Estates Winery has dedicated an historic, famed and valuable vineyard block to be the home of MyWine. These venerable, award winning vines are now yours to determine their direction for this year. You have much to work with and don’t worry as we will be there as your supportive tutor and facilitator all along the way. It’s also very interesting to note that this thirty year old block of Riesling grapes have produce numerous international gold medal winning wines. Are you up to the challenge? What will you create?
Recent Comments